A website is a visual communication of what you are, what you do and what you are offering, whether you are an organization advertising your business activity, products and services, or just an individual showcasing your digital work, interests or opinions on a particular subject.
Great web sites are the ones that deliver the best possible user experience so that as many visitors as possible feel like your website was built just for them, because they will also have found what they’ve been looking for. Furthermore, potential customers are leads generated by a great web site, as they would be the ones who know and remember about your business and your process after visiting your web site.
Determining the 3 elements of a great web site that has a strong purpose
If people were interviewed immediately after visiting your web site, what are the answers you would like to hear to these three questions?
- What will they say that they learned?
- What will they say was their dominant impression about your web site?
- And what will they do after visiting your web site?
These questions point to the three elements of a strong purpose of a great web site.
Arcler is an enthusiast of the latest trends in web design and technologies. Toward this end, we summarize the depending factors of a successful web site in five basic principles.
Purpose of the Web Site
Arcler designs each page of a website with a strong purpose. A great website is sure to sell your products and services, generate leads or build your brand.
We ask our clients what their customer will be looking for on their website. Purchase a product or service? Only information? Or just entertainment? In either case, the web site should be frequently updated, and be sure to serve its purpose.
Great informational websites are the ones that meet the expectations of visitors who look for learning something new or understanding the topic better. Such websites usually contain a knowledge base, tips and tricks, “how to” guides or product reviews.
Great e-commerce websites have a nice design avoiding confusion, high-quality product pictures and persuasive marketing copy with clear information with a unique value proposition to the potential buyer.
Appearence and Visual Appeal
At Arcler we believe that a great website needs to be eye-catchy so visitors will want to explore it. The websites of our clients should meet or beat the visual appeal of the their competitors’ websites. If a website is unattractive and old-fashioned, it might be perceived as though the owner does not care about improving your product or services. Your website should, at the same time, reflect your brand identity.
It is also important to make the website layout and navigation respond to changing screen sizes across different Internet-enabled devices, display images and video fluidly by what is called responsive design – a topic still overlooked today by web site owners.
Another topic often overlooked by clients is that their web designer might use whatever image they see fit on the web pages regardless of their copyright and license. At Arcler we never use any content for which we do not own the right or license to use in our work.
Content Quality and Relevance
People tend to read differently online than they do offline. A typical website visitor is normally not reading for pleasure. Instead, they almost always look for a specific piece of information, and they don’t want extraneous junk to get in their way.
Readers lose interest in a page quickly, so the more the key facts are at the beginning of the content, higher the retention of website visitors. It’s better to give away the punchline in the first paragraph, for example. Improving the way the information in your website or web application is organized and presented is one of the most cost-effective ways of increasing user satisfaction and engagement. The content you give them needs to make sense to them, not just to you. They may not have the same level of knowledge about the topics you cover, or the same level of interest in them as you do. You need to make sure that your content speaks clearly to people right from the beginning.
If you have a great website just like that, encouraging people to check out other sites might make them more likely to come back to yours.
Usability and User Experience (U/X)
A good user experience design will make visitors stay on your website. A bad one will make them go to someone else’s. Following a user-centered design technique puts us more in touch with our clients’ true needs, which helps us develop solutions that really work for the intended audience of our clients.
Because people are coming to your website with a specific goal in mind, it’s important to help them quickly reach that goal. Provided that your site helps people quickly orient themselves, and work out whether you have the information they want, you make their lives easier. That makes them happier, and therefore more willing to use your site in the future.
Usability testing is an activity that Arcler performs when designing a product. It’s the fastest and easiest way to find out whether what we deliver will meet our customers’ needs. That includes whether it behaves the way they expect, whether it gives them what they wanted, and whether they can even work their way through the screens.
Finally, the most overlooked aspect of website design, accessibility is the practice of ensuring that we create websites that can be used by anyone, regardless of their capabilities. The Internet has removed many obstacles to communication and interaction. However, when websites, technologies, or tools are poorly designed, they can create barriers that exclude people with disabilities from using the web.
By working with Arcler, you will discover how accessibility lowers the barrier to entry, by providing equal access to your website and opportunity to people with a diverse range of hearing, movement, sight, and cognitive abilities.